The Institute for Southern Contemporary Art (ISCA) was founded in 2016 by João Enxuto and Erica Love to develop an algorithm that potentiates the highest possible revenue from the sale of contemporary art in the American South or anywhere else considered to be South. The ISCA algorithm analyzes and models art markets to generate a detailed production plan for Southern art that can successfully enter the market flow. ISCA proceeds with the understanding that art is produced as a commodity, it doesn’t become one when it is sold. Revenue from ISCA art products will be used to fund a research institute dedicated to advancing critical art practices that can promote new terms for art production.
Featured on Rhizome and the New Museum's First Look with a text by Lauren Cornell
Institute for Southern Contemporary Art (ISCA), 2016, Video, 16 minutes. Narration: Celia Quillian and David Birkin, Miami Drone Camera: Experience Above, Atlanta Drone Camera: Sky Drone Cinema, Art Studios Camera: Micah Stansell, Musical Composition: Joe Hadden, Graphic Design: Bryan Perry, Animation: Micah Hesse, Architectural Modeling: Leslie Dougrou, Art Advisor graphic provided by Hugo Liu, Additional Research Assistance: John Wright and Chera Baugh (Atlanta Central Public Library), Aaron Putt, Michael White, and Cynthia Farnell (Georgia State University), Support Provided by: Ernest G. Welch Fund at Georgia State University, Art Center/South Florida, and the New Museum, New York. Written, directed, and edited by João Enxuto and Erica Love
For more about João Enxuto and Erica Love visit their website at theoriginalcopy.net